Waste not wasted
Launching a new niche sneaker brand in a city that loves the big brands is a bold move. Still, it is what KIBO did. KIBO (Japanese for ‘hope’) launched in 2019, ready to make a difference by crafting cool and comfortable sneakers out of up-cycled materials. They use surplus leather, plastic bottles, and apple leather made from waste of juice farms. It is a trial-and-error journey that requires craftsmanship and perseverance to assemble these new materials into strong, comfortable, and fashionable shoes.
Starting a brand amid a pandemic had its challenges but has also led to some unusual collaborations such as a hotel, where KIBO provides comfortable footwear while helping the hotel to work on their sustainability goals. KIBO also works with graphic designers to create unique and personalised sneakers. You can even customize shoes with your own design.
Check out the newest models at the pop-up store at the Popcorn Mall in Tseung Kwan O (Nov 2023) or visit the website to find their current locations.
Photo credits: KIBO